Gone are the days of Instagram just being another platform to share photos of events to friends and family, nowadays it has become a powerful tool that can be used in tremendously boosting your presence online.

If used wisely it can help in building your brand and create better engagement with your clients. With that in mind, here are some Instagram marketing tips for your business to get started:

1. Maximise Hashtag Usability

   Promoting your brand on Instagram would require the use of the tagging system in the form of #hashtags.

   Maximise this tool by using popular tags every day of the week to get some leverage.

   While it may be tempting to use tons of hashtags, remember to NEVER go overboard and use every popular hashtag available instead just use the proper and necessary hashtags, otherwise, you would appear as a spammer to viewers rather than a professional brand.

2. Be Aware of Mentions

   One’s you have better leverage, your brand will start taking traction with users online.

   Be aware of mentions or hashtag used of your brand name, repost/regram a post to have an interaction with the users, this will make your business more approachable to other and in turn, attract more of clients. Don’t forget to tag them as a way of thanking them for their effort.

3. Give and Take

   If you would want more interaction on your profile and better visibility of your brand, you must learn to also give to others.

   Try commenting and liking the post of prospective clients, interacting in this manner will make users curious and visit your account if your products or services match what they are looking for you might even gain some followers in the process.

   Remember to leave comments that are at most true and heartfelt, avoid commenting and liking too many posts from the same user as this will make you appear as a spammer rather than an engaged business.

4. Get an Influencer

   If things are just not working for your business or things seems a bit slow, connecting with an Instagram influencer is another good method to do.

   Make sure to give a clear and detailed explanation to your influencer of what your company is all about.

   Be clear on what you offer in a broad sense, this is to maintain the good image of your brand and avoid confusion to your clients.

5. Offer Discount Codes

   Study shows that brands that offer freebies to their followers/clients get a higher success rate.

   This is due to the fact the people in general, love free stuff. This would also give your clients a chance to try and purchase your product as it is more affordable.

6. Connect Everything

   To get a higher reach, connect all other social media accounts as well as your website to your Instagram account.

   Write a short post on your social accounts and let it link to your website to generate traffic.

   Remember to always keep your website up to date and have quality content, so that your clients will have a great experience and would have a reason to come back.

7. Get Animated

   Utilise the video playback feature of Instagram, create looping videos of your brand by using an app such as boomerang.

   Moving pictures creates a different kind of engagement to users compared to still images as it adds more dynamic to your posts.

8. Add CTA (Call-to-Action) 

   A call to action may seem like an obvious addition to a post, but it is often overlooked. Adding CTA to your posts encourages engagement from your followers.

9. Post in the Appropriate Time

   Planning your post in advance should be practised as according to TrackMaven, the best time to post is during Friday, Saturday and Sunday.

   This is understood as this is the time that everyone is at their least busy and have more time for browsing their mobile devices.

   Manage the schedule of your posting, use app that can do the posting for you at a specified time.

   You could also do a little research on your target client’s most active times to increase the chances of your post being seen.

10. Monitor Frequency

    Posting too much is just as bad as posting infrequently, to get the proper amount of attention from your followers you must only share updates that are of high quality and that could better represent your brand.

    This is also when posting in the appropriate time comes to play as Instagram works in a similar way to Facebook posts.

    According to a study made by Socialbakers, a maximum of two posts should be made each day, one in the morning and one at night, this is to cover possible clients who are in a completely different Time zone.

Conclusion:

To summarise, Instagram like many marketing tools can aid your business to be a success, but it will take an ample amount of dedication before you see the results, with the Instagram marketing tips for business I have provided hopefully in would guide you in optimising the platform to better suit your needs.

Remember that Instagram is still a social platform and as such requires human interaction, be mindful of your clients and always be aware of what might attract or dither them.

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